Tucker Carlson’s ALP nicotine pouch brand is quickly gaining favor among users looking for an alternative to Zyn, a product owned by Philip Morris International (PMI), which has come under fire for its support of left-wing causes. According to a November survey conducted by Nicokick, over 86% of American nicotine pouch users expressed interest in switching to ALP, highlighting a significant shift in consumer sentiment.
Carlson, the former Fox News host and co-founder of the Tucker Carlson Network, launched ALP in partnership with Turning Point Brands as a direct competitor to Zyn. The decision to enter the market was reportedly driven by Carlson’s dissatisfaction with PMI’s corporate practices, which included donations to Vice President Kamala Harris’ presidential campaign and public endorsements of progressive policies.
PMI has faced backlash for its diversity, equity and inclusion (DEI) initiatives, which critics claim prioritize political correctness over customer satisfaction. A report by Consumers’ Research labeled the company as “fully woke,” further amplifying conservative frustration with its products.
ALP’s rise comes as Carlson positions the brand as more than just a product — it’s a statement against corporations that many conservative consumers feel are out of touch with their values. The brand’s early success indicates a growing appetite for alternatives to companies viewed as politically divisive.
The pouches, available in various flavors and nicotine strengths, are now shipping nationwide. While Zyn remains the market leader, ALP’s swift rise suggests it could soon reshape the competitive landscape, particularly as it continues to draw support from those looking to align their purchases with their beliefs.
