Even with a string of recent box office flops, Disney appears intent to only learn lessons the hard way. The massive loss of revenue for the entertainment giant’s woke offerings has reached close to a staggering $900 million.
And with “Elemental’s” disastrous opening, the bad news for woke Disney keeps getting worse.
Box office analyst Valliant Renegade reported that the Walt Disney Company has not been able to recoup investments despite pouring hundreds of millions into marketing.
The list of losers began with last year’s “Lightyear” and continued with “Thor: Love and Thunder,” “Strange World,” “Black Panther: Wakanda Forever,” Ant-Man and the Wasp: Quantumania,” “Guardians of the Galaxy Vol. 3,” “The Little Mermaid,” and “Elemental.”
When searching for a culprit, Disney executives need look no further than the inclusion of woke elements in their scripts targeting children. “Strange World” had a gay romance and “Lightyear” featured lesbians kissing.
The film Elemental, Disney Pixar's first ever animation to feature a 'non-binary' child with they / them pronouns, and Warner Bros film The Flash, starring 'non-binary' alleged child abuser Ezra Miller, both flop in their opening weekendhttps://t.co/VzpvHXS7vE
— ripx4nutmeg (@ripx4nutmeg) June 19, 2023
And now there’s “Elemental.”
Featuring Pixar’s first “non-binary” character and preaching about the woes of xenophobia, the latest offering once again needlessly injected political posturing in a children’s film. And what was its reward for going woke?
Variety reported that “Elemental” took in a paltry $44.5 million globally, easily the worst debut in history for Pixar. It even managed to come in below 2015’s “The Good Dinosaur” and 2020’s “Onward.”
Alarm bells have been ringing for some time that Disney was in trouble.
The company injected itself into Florida politics and entered a spat with Republican Gov. Ron DeSantis over his efforts to keep inappropriate materials and instruction away from small children. Its opposition to the so-called “Don’t Say Gay” rattled conservative fans.
In February, Disney announced it would undergo a “strategic restructuring.” Then last month the company enacted 7,000 job cuts.
Executives say the plan is to reach roughly $5.5 billion in expenditure cuts. With parents resoundingly rejecting the woke direction of its products, more bottom line slashing may be expected until Disney wakes up.
Just last month, the company drew more fire from conservatives for having a man with a mustache dressed and made up as a “Fairy Godmother’s Apprentice” at its Anaheim theme park.