Former President Donald Trump predicted in a post on his social media network Truth Social Thursday that biotech entrepreneur and rival GOP presidential candidate Vivek Ramaswamy would endorse him for president after Ramaswamy stopped running television ads.
“He will, I am sure, Endorse me. But Vivek is a good man, and is not done yet!” Trump wrote in the post on Truth Social. He linked to a report that Ramaswamy is no longer spending money on television ads and has no new TV ad spots booked, according to an ad tracking firm. Ramaswamy’s campaign has confirmed that he has pulled his television advertising.
The Ramaswamy campaign announced that it will continue spending on advertising, just not for television spots. The campaign spent only $6,000 on TV advertisements later in December after spending $200,000 on TV ads the first week of December. The pivot comes with less than a month before the Jan. 15 Iowa caucuses and the Jan. 23 New Hampshire primary.
Vivek Ramaswamy: TV ads are for 'chumps' https://t.co/Nf9eSGAhlG
— POLITICO (@politico) December 27, 2023
The move by Ramaswamy set the rumor mill going, with commentators speculating that he is planning to withdraw from the primary soon and endorse Trump to improve his chances of landing a spot on the Republican ticket as Trump’s running mate. Ramaswamy has criticized other candidates for not supporting the former president enough on the campaign trail.
“We are focused on bringing out the voters we’ve identified — best way to reach them is using addressable advertising, mail, text, live calls and doors to communicate with our voters on Vivek’s vision for America, making their plan to caucus and turning them out,” said Ramaswamy campaign press secretary Tricia McLaughlin in an interview with NBC News.
“As you know, this isn’t what most campaigns look like. We have intentionally structured this way so that we have the ability to be nimble and hyper targeted in our ad spending,” McLaughlin added. “Presidential TV ad spending is idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ,” Ramaswamy posted to X (formerly Twitter).
Presidential TV ad spending is idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ.
We’re doing it differently. Spending $$ in a way that follows data…apparently a crazy idea in US politics.
Big surprise coming on Jan 15. 🇺🇸 https://t.co/i2X7Q5d2T9
— Vivek Ramaswamy (@VivekGRamaswamy) December 27, 2023