The ongoing collapse of Anheuser-Busch has taken another significant turn. In an announcement on Monday, the multinational brewing conglomerate, often dubbed an anti-American beer giant, revealed plans to offload eight craft beer brands to Tilray Brands. This strategic maneuver is expected to substantially reduce Anheuser-Busch’s craft beer selection.
Anheuser-Busch had to just sell EIGHT beer brands because they can longer afford them.
Bankruptcy may be around the corner!
— Ryan Fournier (@RyanAFournier) August 8, 2023
The purchaser in this deal is Tilray Brands, a prominent Canadian cannabis company. The brands getting sold include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and Hiball Energy.
Beyond the beer brands, Anheuser-Busch is also relinquishing ownership of the associated workforce, breweries, and brewpubs tied to these brands.This transaction, subject to finalization in September 2023, carries a price tag of $85 million.
Unfortunately for the beer conglomerate, this development marks yet another unfortunate chapter in the tumultuous journey of Anheuser-Busch. The repercussions of the Dylan Mulvaney debacle have been nothing short of catastrophic for Anheuser-Busch and its affiliated brands, particularly Bud Light and Budweiser.
The passage of time has only intensified the scale of their downfall. This latest mandate to sell off their beer brands makes it clear about how much they’ve plummeted. From its heyday as the producer of America’s cherished brews, it has reached a point where it is forced to get rid of a large selection of popular beer brands to a Canadian cannabis company.
As the dust settles, it’s clear that Anheuser-Busch’s identity and trajectory have undergone a massive paradigm shift, and the company’s fallout is a sterling example that highlights the potential disconnect between mainstream media, large corporations, and the desires of Americans.
The importance of understanding and responding to the values and preferences of the people is crucial, and the push back they’re receiving is a glaring sign that they’re completely missing the mark. When businesses dive headfirst into certain social and political agendas only to face the music with financial troubles, it’s a useful reminder that pushing too far will backfire.